Central Government · Cabinet Office

Digital Communications Strategy & User Research

Year	2022-2023
Department	Cabinet Office - Government Communication Function (GCF)
Scope	BlueBow conducted user research and digital strategy work to support cross-government digital communications. Work included user needs analysis, stakeholder research and strategic recommendations for service improvement.
Outcomes	Delivered actionable user insight and strategic recommendations that informed the GCF digital communications approach across central government departments.

Year	2022-2023
Department	Cabinet Office - Government Communication Function (GCF)
Scope	BlueBow conducted user research and digital strategy work to support cross-government digital communications. Work included user needs analysis, stakeholder research and strategic recommendations for service improvement.
Outcomes	Delivered actionable user insight and strategic recommendations that informed the GCF digital communications approach across central government departments.