Central Government · Defence

Armed Forces Recruitment Programme (AFRP) - UX Advisory & User Research

Year	2025-2027
Department	Ministry of Defence (MOD)
Scope	BlueBow provided senior-level UX advisory and user research for the digital transformation of Armed Forces recruitment across the British Army, Royal Navy and RAF. The programme covered user journey mapping, accessibility auditing and evidence-based design recommendations.
Outcomes	Delivered comprehensive user research and UX advisory that informed the redesign of recruitment journeys across all three Armed Forces branches, improving candidate experience and reducing drop-off at key application stages.

Year	2025-2027
Department	Ministry of Defence (MOD)
Scope	BlueBow provided senior-level UX advisory and user research for the digital transformation of Armed Forces recruitment across the British Army, Royal Navy and RAF. The programme covered user journey mapping, accessibility auditing and evidence-based design recommendations.
Outcomes	Delivered comprehensive user research and UX advisory that informed the redesign of recruitment journeys across all three Armed Forces branches, improving candidate experience and reducing drop-off at key application stages.