Digital Communications Strategy for Cabinet Office
The Situation
The Government Communication Function (GCF) within Cabinet Office plays a central role in how government communicates with citizens and stakeholders across departments. As digital channels became the primary route for public engagement, the GCF needed evidence-led insight to support a cross-government communications transformation.
BlueBow was engaged to conduct user research and digital strategy work that would inform how central government departments design, deliver and measure digital communications.
The Problem
Communications services had developed independently across departments, creating inconsistent user experiences and limited shared understanding of audience needs. Without structured user research, strategic recommendations risked being driven by internal assumptions rather than evidence of how citizens actually engage with government communications.
What We Did
BlueBow delivered user research and digital strategy support aligned to Cabinet Office assurance and GDS standards.
Conducted user needs analysis across key government communication touchpoints and channels.
Led stakeholder research with communications teams across central government departments.
Mapped user journeys for how citizens discover, engage with and act on government communications.
Developed strategic recommendations for improving digital communications service design.
Supported cross-government alignment on evidence-led approach to communications transformation.
Our work provided the GCF with actionable insight to inform its digital communications approach across central government.
The Outcome
Delivered actionable user insight and strategic recommendations that informed the GCF digital communications approach across central government departments.
Established an evidence base for communications service improvement that aligned with Cabinet Office assurance and GDS standards.
BlueBow brought rigorous user research and strategic clarity to a complex cross-government challenge. Their ability to navigate stakeholder environments and translate research into practical recommendations made them a valued partner throughout the engagement.
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